Sculptural Botanical

Make the living world feel editorial. A direction exploration that treats floral architecture as a sculptural presence, based on one desktop and one mobile cover only.

Context: A high-end floral studio needs to show the singularity of its craft before explaining its services.
Tension: Create an expressive opening without presenting an approved art direction as a complete or tested site journey.
Decision: Treat the cover as an autonomous exploration: a large botanical portrait, contrasting typography and visible exits toward work and contact.

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Capture study · the desktop and mobile versions show a proposed hierarchy.

Prototype documenté Sculptural Botanical — Studio concept capture · content and information require validation before real use.See desktop version See mobile version

Prototype documenté Sculptural Botanical, mobile version — Studio concept capture · content and information require validation before real use.See desktop version See mobile version

PurposeEstablish an artistic direction

RouteCover → work or contact

EvidenceCover, responsive opening

ToneSculptural, editorial, direct

Context and constraint

The frame before the screen.

A high-end floral studio needs to show the singularity of its craft before explaining its services.

Create an expressive opening without presenting an approved art direction as a complete or tested site journey.

Contact journey

Cover only: visual presence → intention to view work or write to the studio.

Mobile adaptation

The same cover is available at 1440 × 900 and 390 × 844. Desktop separates image and text; mobile stacks image, editorial marker, title and CTA. This comparison documents the opening only: no mobile adaptation of Work, Studio or Contact pages is available.

Choices visible in the interface

Three choices, three screen translations.

For each choice: the need it answers, the design trade-off and its visible translation in the capture.

The capture documents an opening direction only.

Make the botanical portrait the opening structure

Need: The studio needs a memorable opening without a full site.
Choice: Make the botanical portrait the cover structure.
On screen: Desktop splits image and black field; mobile stacks the same portrait before the title.

The capture documents an opening direction only.

Reserve acid green for this identity’s signals

Need: The concept needs a distinct visual signal.
Choice: Reserve acid green for the title, marker and CTA.
On screen: The same green accent appears in the title, volume marker and mobile CTA.

The colour system belongs to this concept and is not a measured brand result.

The visible routes are part of the concept; their destinations remain to be designed.

Keep a contact exit visible without inventing the next step

Need: The first screen needs an exit without inventing destinations.
Choice: Show work and contact routes while keeping the study’s boundary explicit.
On screen: Header and title-area links expose the intended exits; destinations are not built.

The visible routes are part of the concept; their destinations remain to be designed.

What you can judge

An honest study shows its limit.

This is a direction exploration, not a complete case study. Work, Studio and Contact pages, destinations, contact details and availability remain to be designed, supplied and tested before publication.

Provenance

A documented direction.

Studio concept — art direction and design by Devanture Studio. The captures are design supports supplied in this portfolio.

For your business

Your business deserves its own design decision.

We start with your evidence, your customers and the commercial action you need next to build a storefront that helps people choose.

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