PurposeGuide toward a first appointment
RouteQuestion → understand → book
EvidenceSpecialties, FAQ, access
ToneCalm, precise, accessible
Context and constraint
The frame before the screen.
The capture shows a physiotherapy practice concept: cover, specialties, care steps, access, FAQs and an enquiry form are gathered into one proposed journey. This study concerns the proposed hierarchy, not real care.
Make the journey concrete without turning demonstration content into a patient review, clinical outcome or validated medical information.
Contact journeyReason for consultation → specialty to explore → proposed steps and practical questions → access → booking request.
Mobile adaptationOn mobile, the cover and call to action come before the image, then specialties, the three steps, the form, access and FAQs stack into a readable sequence. The mobile capture keeps “Book an appointment” and “Call the practice” as visible routes, but they remain demonstration elements to be approved.